Is your anti-aging skincare actually aging your skin faster?

This may sound a little ironic, but nevertheless it is certainly possible.

Many cosmetic manufacturers produce products using cheap chemical ingredients, not only do they fail to provide real skin benefits, they can actually worsen your skin's condition, and cause your skin to age at a faster rate, undermining the very function of anti-aging skin care – which is to slow aging of the skin.

Without going to deep into the science, these ingredients strip the skin of it's natural oils and break down the skin's cellular structure. This means the skin's ability to heal and regenerate is inhibited, in turn causing the skin to age significantly faster.

We have analysed recent studies and research and have created a list of the top ingredients to be avoided:

Parabens: Methyparabens are commonly used in leading anti-aging skincare brands. This ingredient has been found to decrease enzyme activity, enzymes are important as they promote cell reproduction and protect against skin degeneration. Without enzyme activity your skin will lose moisture, plumpness and elasticity, causing aging and wrinkles (1). This ingredient even in small doses has also been found to decrease skin collagen production (2).

Sulphates: A harsh ingredient, with corrosive properties. This ingredients damages the skins protective barrier, breaking down collagen, which causes our skin to aging faster. Avoid both “sodium laureth sulfate” and “sodium lauryl sulfate.”

Alcohol: Commonly listed on the label as “SD alcohol, ethanol, methanol, benzyl alcohol, isopropyl alcohol, and ethyl alcohol” these are all ingredients that strip away skin’s natural oils and lead to premature aging and irritation.

Our Top Tips

• Read your ingredient labels and be aware of what you are using on your skin.

• Stop using products which contain any of the ingredients above.

• Switch to using natural and plant based products.

Purity’s range of anti-aging skincare products are plant based and developed using advanced stem cell technology, (using plant stem cells which encourages skin cell regenerate and rejuvenation). One of the primary reasons our products deliver such transformative results is the effort we take to eliminate the chemicals and toxins that cause damaging irritation and inflammation.

Our Top Anti-Aging products:

• Radiance Eye Gel

• Youth Glow Face Cream

Shop with 20% discount today. Use code NATURAL20

www.puritynaturalbeauty.co.uk/shop

References:

(1) Göllner I, Voss W, von Hehn U, Kammerer S. Ingestion of an Oral Hyaluronan Solution Improves Skin Hydration, Wrinkle Reduction, Elasticity, and Skin Roughness: Results of a Clinical Study. Journal of evidence-based complementary & alternative medicine. 2017 Oct;22(4):816–23.

(2) Ishiwatari S, Suzuki T, Hitomi T, Yoshino T, Matsukuma S, Tsuji T. Effects of methyl paraben on skin keratinocytes. Journal of applied toxicology. 2007 Jan 1;27(1):1–9.